The importance of funnels for your business can not be overstated. Generate more leads, sales, members, bookings, repeat customers, affiliate commissions, you name it... if you have something to share and you want people to take notice... you'll love funnels for the automation and improvements that come with them.
If you're wondering "What is a funnel" and why do businesses use them? Let's explore...
Funnel-flow - Testing - One-Step Checkouts - Bump Offers - One-Click Upsells & Downsells - Subscriptions - Memberships and increase interaction with your website.
A funnel is made up of a series of web pages that we call "funnel flow".
The goal of using a funnel is to promote a product or service, clearly identify how it is performing, harness the power of automation and have your website visitors reach the desired result.
Example goals (ultimate funnel goals):
Subscribe to your newsletter.
Book a call with you.
Purchase a product or service.
Download your ebook.
Subscribe to your online course.
Join your affiliate offer.
While your entire funnel has an ultimate goal, it also has individual step goals.
A step goal is the specific goal of each page within your funnel.
Example step goals might be:
Have a person enter their email address into your landing page
A page with the goal of explaining why your product is awesome and why they need it.
To enter their credit card information and purchase your product.
The power of a funnel is in its pre-designed automation, executing each step with precision, delivering information at exactly the right time in the right way that takes your new customer on a journey from interest to action. We refer to the number of people that visit your site and then progress through your funnel as "conversions".
Let's have a look at how it works.
Funnel flow (easy visualise and use)
With Funnelbundle, funnel steps are designed in a flow moving downward.
Visitors start at the top step and they move step-by-step down through various pages set in the funnel.
You can re-arrange, add and delete steps as needed to suit your offer.
Let's go through the steps in the example below:
The ultimate goal of this example: Have someone join your free online course
Step 1: Your visitor first finds your Landing Page
(via finding it on Google or via a promotion you run for advertising or social media etc.)
On that page, they see all the information about why your course is great.
Step 2: Pop-up screen that allows your visitor to enter their email address for access.
(this has the step goal of having the visitor enter their email so you can also follow up with them)
Step 3: A simple "Thank you. Your email is successfully submitted."
Step 4: All the reason why your course is great on a text page or video.
Step 5: Step goal: Sign-up for the course (also the ultimate goal)
This visual funnel flow makes it simple to build and manage your funnel..
Know what pages you need where and edit and modify as you choose.
Step and Ultimate goals.
Using our funnels, you can quickly determine how your funnel is performing, as well as track all your funnel step goals and ultimate goal with detailed live statistics. (more in conversions below)
Automation
Funnels automatically direct your visitors and customers through the steps.
Automation is key when it comes to owning a successful website. It allows you to scale.
If you have to deliver any part of your website manually, it creates a workload. For instance, there are only so many invoices you can create and send by hand each day. With automation, you can have thousands of leads and sales every day without lifting a finger, even while you are sleeping.
This automation also ensures your visitors to not experience delays or hurdle. It is seamless for them, as well as saves you enormous amounts of time, money and headache. Using funnel automation is as simple as site visitors being able to easily find what they want, when they want it, make a purchase, be automatically permitted access to an online course or other digital products post-purchase, deliver an ebook, instantly collect payments, have someone join an affiliate offer, send invoices, and so much more.
A/B Testing Pages: Learning what works best...
Most people "shoot in the dark" hoping their web page will work. This is an ineffective strategy to say the least.
A/B testing is a powerful inbuilt system that automatically alternates visitors between 2 pages with the same goal. This allows you to understand what your customers are most reactive to, thus, helps you to become significantly more effective, with your customer experience, leads, sales and income.
With our funnels, you learn.
Do your visitors enter their email on your landing page more often, with an image background, or a white background with text?
Do they complete their purchase more often with or without an image?
Should you show an order summary or no order summary?
Should the purchase button say, "Buy Now" or "Complete Purchase" and should it be red, or blue?
These are the critical questions you get answered with our included A/B testing feature.
Below is an example of A/B testing 2 step goals in your funnel.
First, we test 2 variations of the "subscribe to my newsletter" page with different coloured backgrounds. We also test 2 variations of the checkout page. The variations on the checkout will answer the question, "Do more people end up making the final purchase with or without the image on the page?"
Of course, the testing variation options are limitless.
This allows you to understand what your customers are most reactive to and can significantly increase leads, sales and customer satisfaction.
Testing is simple and automated
Simply build a funnel step page, "duplicate" the page with one click, make a small adjustment, and let your customers "tell you" what is working best.
Optimisation is no small matter...
Tiny percentages make drastic improvements to your income.
In the example below: Identifying that Capture Page "B", Information Page "A" and Checkout Page "B" are the highest converting pages, increases overall profits from, $136,568 to $328,108 That's an increase in revenue of $191,539 for the same product as the result of optimising (based on traffic and lifetime visitor presumptions).
While, of course, there are no income guarantees, the example clearly illustrates why successful online businesses use the power of A/B testing to increase conversions and income. Best of all, you can use self-optimising FunnelBundle funnels that will even automatically select the top-performing pages for you and direct all traffic to those pages to help you get there faster!
Simple to understand.
See real-time statistics and performance within your funnel,
step conversions, total sales and total funnel conversations.
Starting with a funnel is simple.
Load a pre-designed multi-step funnel, personalise it, and it's set up ready for use.
Conclusion. Do you really need a funnel?
Funnels excel in generating leads, sales and automation for your business.
That said, if you don't have something to promote, and simply want a beautiful website people can visit and look at your gallery, message you via a contact form, etc., then you likely don't need a funnel.
If, however, you do have something to promote, and you would like a specific action to be taken, such as, have leads enter their email into a capture page, promote an ebook, an online course, sell various products in an online store, track the success of particular pages, or simply want to test different variations of your site pages (even your home page) to see what your visitors love best, then the use of a funnel for your business will undoubtedly increase visitor interaction, income and overall business success.
I would highly recommend you use funnels when you plan to promote any product, service, or list building and always A/B test every page. This information will not only help your business succeed now, but also grow into something truly remarkable.
